Sony dismissed the claims saying it has no control over the licensing of Blu-ray, and has no problem with the adult industry using the format. "There's no prohibition against adult content," Lisa Gephardt, a spokeswoman for Sony Corp. of America, said. "We don't tell people how they can use the licenses they get from the Blu-ray Disc Association."

Although Sony is to be complimented for its moral position, the objection, apparently, is not absolute. Company spokespersons recently have said that while Sony or its subsidiaries will not manufacture the adult titles, it is open to offering porn filmmakers technical support on Blu-Ray production.

In fact, while Sony’s position (and Blu-Ray’s higher production costs) has made the porn market in the United States lean toward HD-DVD, the Japanese porn industry has actually embraced Blu-Ray after working out a back-door arrangement: Sony sold a Blu-Ray pressing machine to a Taiwanese company, which by August was mass-producing Blu-Ray Discs for the lucrative Japanese pornography market.