question on ford
01-28-2006, 11:43 AM
#1
Chidori-chan :love:
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question on ford
ok.....i'm doing a school project on ford.... i wanna find out the strengths and weaknesses for ford in these categories:
1. product (vehicles they make, past car of the year awards)
2. customer service
3. marketing strategy (this is a tough one
)
i've done a lot, but i wanna see wat i'm missing
btw, pls keep this on a more serious side 
1. product (vehicles they make, past car of the year awards)
2. customer service
3. marketing strategy (this is a tough one
)i've done a lot, but i wanna see wat i'm missing
btw, pls keep this on a more serious side
01-28-2006, 11:56 AM
#2
Stuff and things.
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This sounds like a reseach project. You should probably think about doing research instead of asking us to do it for you.
On that note, take a look at JD Power and Associates awards as well as Consumer Reports, two relatively unbiased sources of information.
If you're doing this at a college or university, you can go to the library and have the reference desk look up articles on a database called Euromonitor. Should be a tremendous amount of information there, especially on marketing strategy. EBSCOHost is another great research database.
On that note, take a look at JD Power and Associates awards as well as Consumer Reports, two relatively unbiased sources of information.
If you're doing this at a college or university, you can go to the library and have the reference desk look up articles on a database called Euromonitor. Should be a tremendous amount of information there, especially on marketing strategy. EBSCOHost is another great research database.
01-28-2006, 12:08 PM
#3
Chidori-chan :love:
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i have done research, but the scope is so big.... i need to pass this project to get my MBA....so, i just wanna see if i missed out on anything before i go on any further 
....so, i just wanna see if i missed out on anything before i go on any further
01-28-2006, 12:11 PM
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I'm working on my MBA right now, and I would be embarassed to post to a web board with these questions. If you can't do this project, you shouldn't have your master's degree.
01-28-2006, 12:15 PM
#5
Chidori-chan :love:
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Originally Posted by benjamin
I'm working on my MBA right now, and I would be embarassed to post to a web board with these questions. If you can't do this project, you shouldn't have your master's degree.
h: