question on ford
 

ok.....i'm doing a school project on ford.... i wanna find out the strengths and weaknesses for ford in these categories:

1. product (vehicles they make, past car of the year awards)

2. customer service

3. marketing strategy (this is a tough one :o )


i've done a lot, but i wanna see wat i'm missing :p btw, pls keep this on a more serious side ;)

This sounds like a reseach project. You should probably think about doing research instead of asking us to do it for you.

On that note, take a look at JD Power and Associates awards as well as Consumer Reports, two relatively unbiased sources of information.

If you're doing this at a college or university, you can go to the library and have the reference desk look up articles on a database called Euromonitor. Should be a tremendous amount of information there, especially on marketing strategy. EBSCOHost is another great research database.

i have done research, but the scope is so big.... i need to pass this project to get my MBA;)....so, i just wanna see if i missed out on anything before i go on any further :)

I'm working on my MBA right now, and I would be embarassed to post to a web board with these questions. If you can't do this project, you shouldn't have your master's degree.

i'm not asking for facts... just opinions (which btw are 2 different things):oh: