of course they aren't going green because they care dude... In the past its always been difficult to get business and governments to be more environmental friendly. This generation understood is that if the business are to get a financial gain out of "going green" then more of them will participate and the environment will be more protected. Whether its for financial gain, morals doesnt matter at least at the end we pollute less and earth is gaining from it.

But i agree that the whole going green thing is a little much. Now it has become too much. So much so that we are sometimes left wondering if the so called green product really is better for the environment.

I personally don't understand how anyone can be against reducing pollution.