sherwood

"the azera, by hyundai" sounds right, i dont think you'll ever hear an ad saying the hyundai azera.... sounds likeone word in that structure.... but i think they can get away with just calling it "the azera"

ILuvItTheJDM

I'm actually quite impressed with the car, from the features, to the exterior, to the interior. Unless it somehow turns out to be worse than American cars in terms of quality, I would be hard-pressed to fault it.

Pretty understated and harmless overall. I actually like the Honda Accord tail (on the Honda) so a similar one on this Hyundai doesn't offend me. Actually, the car kinda reminds me of the Mazda Millenia (from the front, at least)...I think it has a rather appealing "Asian executive" look to it...

mayonaise

where are you getting this from? the official hyundai azera website has "The All-New 2006 Hyundai Azera" right the title bar. it also says "Hyundai Azera" if you click on the video unveiling link. hyundai's main website features a graphic with a link to the azera site that says the same thing (The All-New 2006 Hyundai Azera).

sherwood

then they are just marketing morons, i just figured the azera by hyundai sounds better and that they would use that instead of the hyundai azera... totally 1982 saying hyundai azera...

MrFatbooty

:chuckles: That reminds me of the Chrysler TC by Maserati.

mayonaise

when did it become outdated or moronic for car companies to put their company name in front of the model name in advertising? :eh: has hyundai ever said "[model name] by hyundai" for any car?

anyway, back to the subject.. my parents got an elantra as a rental car once. they thought it was a surprisingly nice car. hyundai has made a lot of improvement, as noted. i'm sure the azera will be a decent car. but i still think it'll take a while (if ever) for them to raise their image up to par with the japanese makers (which i believe is their goal). and as much as image shouldn't mean shit, it does, and in a big way. so can the azera be taken seriously as a luxury car? will hyundai *ever* be able to market a serious luxury competitor in the near future? should they even be trying to market it as a luxury car??

sherwood

it's a marketing mistake when the makers name detracts from the idea of the car... they want to sell an upscale car make it sound upscale....

sherwood

i know it's off topic:
how'd they not sue toyota yet (scion Tc)

mayonaise

your argument is based on a personal opinion, and is pretty much baseless to begin with. you haven't backed up your argument, except to say that it "sounds better" - which, in case you didn't notice, is inherently subjective. what luxury car advertising campaign strictly adheres to this type of convention? how is it that this sounds more upscale (besides in your own opinion)? if you can prove that it is (which you can't), then why doesn't every other car company else use it?

nevermind the wording, the name "azure" sounds pretty stupid to begin with. while i'm a fan of *not* releasing yet another luxury car with an alphanumeric name, they're going to have to do a lot better than "azure" to evoke a feeling of high class sophistication.

sherwood

marketing is based on making a product appealing to the consumer and/or customer