Originally posted by PBCrunch
Sucks that this truck fad will be over by then for sure.
Edit: I will be more than happy to see the truck fad end, i only mean it sucks that Honda is getting in so late and investing money in a senseless product segment that (fingers crossed) will be over and done in three years.
Dude, the trucks will always sell. Resale value of trucks has always been fairly high, even with a domestic badge on it. I don't think its a "senseless" product considering that trucks have much more utlity than SUVs. Most home owners who work on their house has or wished they had a truck. (I fall into the latter group) Like I said, sometimes I wish I had a pickup truck for my house improvement projects, but its hard to give up the 5 seating capacity of a regular car. This hybrid 4 door truck would be a great opportunity for people who actually wants the utility of a pickup truck on a part-time basis. There's not very many players out there selling enough of these things.
Now if you're talking about SUVs, that's a different thing.