It's sometimes called the Placebio effect. Scamming uninformed consumers is nothing new. Unfortunatly.

Think back to the "tonics" and "elixers" of many years ago... some were nothing more than sugar water in a fancy bottle and hell of a sales pitch.

A placebio is just a lump of sugar in the form of a pill. When pill makers test their pills on say 100 people... they give half of them the sugar pills and tell them what it's supposed to do and the other half they give them the real pills and tell them what it's supposed to do. But no one is told which pill they got. It's to weed out the liars and peole that are just more "taken for a ride" by something someone says rather than what it's actually doing.

So if someone spends $30 on this chip... and thinks they are going faster... they got what they paid for. The idea that they are going faster. It's lame. I wish it would stop... as long as there's stupid people... it'll never stop.