Originally Posted by Anthony

I work for Sony Pictures Home Entertainment (SPHE). My boss does the EPK's, I just do the sourcing but I do work in their creative marketing dept so I see what goes into all the print choices and trailering.



EPK = Electronic Press Kit
AV = Audio/Visual
MPAA = Motion Picture Association of America (Almost everything has to be approved by them in some way/shape/form unless it's a tv spot then that's at network discretion).