Small company? They have 133 BILLION in marketcap (compared to Microsoft's 275, it's low, but not small) and had almost $20 billion in sales in 2006.
Their marketshare is not small. They're seen as a niche company, but that's only what they want you to believe.
uh..
whats Apple's marketshare vs Microsoft's marketshare? isn't Mac something like 5% of the computers out there?