Originally Posted by DakarM

i can only speculate but sony is a major brand name so it will always command a premium over other brands. also at least to me panel is one part of the equation for a good tv. this is no different than in the lcd computer monitor market where there are only 4-5 panel makers. however, picture quality differs greatly from one monitor maker to another because there is a lot more development and tweeking (for a lack of better word) that goes into different manufacturer.

then there is the design aspect. not just the exterior design. check out the weight difference between the sony xbr2 46" and the vizio 47" sony is a lot lighter. that's important to me might not be for others.

bottom line is if some people don't like the sony xbr2/3 line that's fine. but ignorance is what i see, when i see people make blanket statements like it's garbage, it's overprice pos, etc.