The competitor has to be within 50 miles of the of the store and have a physical retail address, Sam's and Costco doesn't count. I've never matched an online price, probably never will.

A guy wanted me to price match the Pioneer 50" Plasma based on an online price. We sell it for 3799.99, he wanted it for 2499.99 I also love the Sam's and Costco people, THEY DON"T SELL THE SAME TV'S WE DO!!