as far as "green friendly" advertising goes, Green is "in". Unfortunetly, it takes massive increases in gas prices, global warning proofs, polar ice caps melting, polar bears commiting canabolism for the first time in history because they have lost coverage in food supply, australian coral reafs bleaching away to extinction, land loss, cold melted water entering water streams that once warmed the UK and Europe...now chilling the region and entering pre-ice age extreamities...etc....green is in and easy to advertise.

But as far as focusing in on it, that should be the new advertising and that should be the auto industries goal. It's about damn time...and anything else should be irrelevant. Green is in...capitolize on it.

Once again...it's no longer Global warming...it's a global warning.

hell...even Pat Robertson joined the band wagon...