IMO, it's a weak ad...if anything, Ford's Kermit "green friendly" Escape ad is the most powerful. It's touching, truthfull, and convincing.

BTW, I'm in the advertising world...targeting a minor audience that displays non-minority individuals is far from effective...this was client driven. I'm gonna guess that this ad went from one thing, hundreds of thousands was invested, and ended up in a direction far from the original concept. This will always self distruct. Excuse my bigoted comment, but this is a case of too many chiefs and not enough indians...

Ford announced today that they are cutting back 20% of production...this is the largest cut back since the early 80s. Desperation?