Yeah those are for looks only.
There are many folks out there that do LED taillights. It's much brighter than those from ebay. But if you want a setup, it will be a little costly, since you need to custom make a circuit board, solder, drill, bla bla bla.
We used to offer this service, but not anymore. But if you are seriously considering LED taillights, then read up and contact someone on HIDplanet.com
For more info:
www.hidplanet.com /// they even have a seperate section for LEDs.
We have done LED tailights, but no pictures are available on the webpage since we aren't offering the service anymore. But to get an idea of how bright they are...look at the ones we use for our headlights.
These pictures are taken from our webpage. Notice how despite bright HID projectors, the LEDs can still be seen from far away. Now imagine, 30-60 LEDs bundled together.