Originally Posted by MDork
i disagree...no data to site but id be willing to bet the majority of officers are from a sales/finance/operations background.
sales is a part of marketing....
i actually got stats on it that proved it true in more than one mkt'ing class from more than 1 mkt'ing teacher.... in more than one school (i went to 2)
think about it.... they know the product/service.... they know the company and the goals of the company.... they know the customer, they know the competition.... who better to run a company?