Originally Posted by MDork

i definitely agree strategic marketing is critical. my mistake for using the broad marketing term...marcom is what i was referring to. i dont see how sales support is marketing though.

marketing budgets have to be attached to sales to show any ROI...for this reason i say its a cost center. by calling it a cost center i am certainly NOT saying it is less critical, only making the point that if revenues are not high (ie, cant support the marketing budget), marketing folks tend to get canned. i think product planning is freakin cool, might even go that direction after bschool.

in regards to knowing the competition best, i realize there are two sides. the salesperson absolutely knows the competition best in regards to current products/pricing/positioning. marketing is invaluable in determining the competitive threats of future products/pricing schedules/market moves. so there...you made me think...

Originally Posted by DakarM

that's bull shit. it's the techsupport personnel that knows the competition best. at least any techsupport personel worth their shit does.

Originally Posted by syked

Looking at going into marketing, just wanted to know if anyone here majored in marketing and if so, what they do for a living and how they like it.