Give it some time. Right now 90% of people aren't even interested in even checking it out. Once they know someone that has one, and see what is has to offer, more people will be buying them. I checked it out at the auto show and I was really impressed. I like the fact that it has a large, weatherproof, lockable compartment in the bed (big enough to hold 2 full golf bags). And it does not affect the size of the bed. The interior is also full of storage compartments, not to mention comfortable with better styling than chevy.