you pay $50 for a game, and in some cases (MMORPGs), you continue to pay a monthly subscription, yet that's not enough for those greedy jerks out there. now we're forced to have advertisements splashed in our faces while gaming.
http://nationalcheeseemporium.org/
any serious gamer should definitely have a read. it's shocking what kind of information is being sent back to these in-game ad companies.
anyway, there is a way to block at least one of the offenders. i currently don't own any games that do dynamic in-game ads, but best to be prepared.
In order to prevent this 'functionality', the server can be prevented from being contacted by placing the following lines in either /etc/hosts on UNIX, or %WINDIR%\system32\drivers\etc\hosts on Windows.
Code:
127.0.0.1 madserver.net
127.0.0.1 ad.madserver.net
127.0.0.1 imp.madserver.net
127.0.0.1 media.madserver.net