Originally Posted by axemansean
Why would Ferrari spend tons on developing the Enzo when only 399 were sold. All got sold even before the car was released to the public. Because people want an exotic car and the NSX certainly is in that rank. The NSX is supposed to be for certain people and most of those people probably have a Porsche or a Ferrari or a Lamborghini too. So why not make it like those other elite cars and have cool features like launch control or the rising front airdam that the Diablos had.
You can try to fool yourself all you want but although it has a lot of the characteristics of the exotics it appeals to an entirely different market class.
Yes they incorporate these items into Ferraris and Lamborghinis but this car is neither nor can it honestly compete with these cars in a heads up situation when talking stock for stock. The NSX loses money and why they still produce them is beyond any commercial common sense, but I think it may have to do with their status as an F1 racing competitor at this point.