I am going to have to agree that the best rule is to break traditional rules.

The only real rules a photographer should ever have to go by is aperature settings and shutter time lapse settings because these are tried and true methods...not rules but methods.

Use various settings and see what each of them does then try them with each other overlapping them etc. practice with different angles, and frame fill techniques and eventually you will find your own style.

Art is rarely about following any rules