You are quite right, but Honda is aware and from what I can tell are seriously working the issue.

Have your brake pads been replaced three times, and if so, were they replaced with identical components each time?

The shops are to now have brake pads made of a different material now that creates less heat and is generally more durable, so the new components should be a permanent fix.

Please let me know how your saga continues, and I will do the same.