Notices
The Basement Non-Honda/Acura discussion. Content should be tasteful and "primetime" safe.

Fast-food order accuracy rises with English-fluent hiring pool

Thread Tools
 
Old Nov 4, 2008 | 02:11 PM
  #1  
Grifter's Avatar
Grifter
Thread Starter
Senior Member
 
Joined: Dec 2000
Posts: 44,835
Likes: 0
From: the southwest
Default Fast-food order accuracy rises with English-fluent hiring pool

If your next fast-food order at the drive-through has the right food in the right bag, you may have something surprising to thank: the bad economy.

Andy Puzder, CEO of CKE Restaurants (CKR), which owns the Carl's Jr. and Hardee's fast-food chains, says that in the past six months, Carl's Jr.'s 478 locations in Southern California in particular have been able to recruit crewmembers more fluent in English, and thus are able to process drive-through orders more accurately.

"It's a no-brainer," Puzder says. "Hiring people who are fluent in English has always been something we've wanted to do. Now we can."

That's because, with layoffs on the rise — particularly in hard-hit Southern California — the chain can be more selective in hiring. The unemployment rate in California hit 7.7% in August vs. the national rate of 6.1% — the most recent month from the Bureau of Labor Statistics.

Bob Sandelman, a fast-food researcher, is not surprised order accuracy is up and puts the reason bluntly: "When times are tough, people are willing to take jobs for which they're over-qualified."

For the fast-food world overall, order accuracy is a nagging problem. At drive-throughs, botched orders are the No. 1 problem, says, Sherri Daye Scott, editor at QSR Magazine, which does an annual ranking on order accuracy. "Speed is less important to consumers than getting orders right."

QSR's statistics show Carl's accuracy clearly is improving — up to 93.6% in the QSR study conducted this spring vs. 89.3% in the accuracy study it conducted in spring of 2007. When QSR did its research in 2007, "language barrier" was an issue for 3.8% of its drive-through purchases at Carl's vs. 1.2% this spring.

Carl's is not hiring fewer Latinos or other minorities — those numbers are the same, Puzder says. But it is hiring more crewmembers with more skills. "I can't believe this is unique to Carl's," he adds. "We're all hiring from the same labor pool."

Also, he notes, employee turnover is down as folks hang onto jobs.

Denny Lynch, a Wendy's (WEN) spokesman, says the chain "intuitively" sees what Puzder means. Wendy's turnover is down, and it is seeing "an improved quantity and quality" of job seekers.

"With a larger labor pool of applicants to choose from, we are able to more efficiently fill positions with qualified candidates," says Deborah Martin, a rep for Burger King.

Executives at the League of United Latin American Citizens say they want to be sure Hispanics have fair opportunities, but they see the effects of the economy. "The importance of language skills varies job to job," says Darryl Morin, a LULAC director. "With the expanding labor pool, you're able to find candidates with better training."

http://www.usatoday.com/money/indust...h-orders_N.htm
Reply
Old Nov 4, 2008 | 02:17 PM
  #2  
Anthony's Avatar
Anthony
ZOMG Pew Pew Laserbeams
 
Joined: Jul 2002
Posts: 7,451
Likes: 0
Default

Finally people realize now that jobs aren't beneath you h:
Reply
Old Nov 4, 2008 | 02:23 PM
  #3  
95SiR's Avatar
95SiR
hood rich
 
Joined: Mar 2012
Posts: 35,752
Likes: 0
From: los josengeles
Default

its about fucking time. i dunno what dumbass long time ago mustve thought that it would be a genius idea to hire non-english speaking people to take care of the the drive-thru/register :doh: if they cant speak english properly, keep em in the back where direct communication with the customers is less important. fucking idiots.
__________________
In Loving Memory
R.I.P. Huan Vo aka woong
01.14.1979 - 11.19.2008
Reply
Old Nov 4, 2008 | 02:50 PM
  #4  
HawtPants's Avatar
HawtPants
the one and only
 
Joined: Dec 2000
Posts: 15,571
Likes: 0
From: Govenator Territory
Default

The unemployment rate in California hit 7.7% in August
ouch!
Reply
Old Nov 4, 2008 | 02:52 PM
  #5  
Nightshade's Avatar
Nightshade
un-Touch'd krew
 
Joined: May 2001
Posts: 51,774
Likes: 1
From: My own level of hell
Default

__________________
"I'll keep my money, guns and freedom. You can keep the "Change."
Reply
Old Nov 4, 2008 | 03:16 PM
  #6  
hitman619's Avatar
hitman619
SDSU Basketball
 
Joined: Jul 2005
Posts: 9,483
Likes: 0
From: Diego
Default

I see Bob "The new guy"getting maria "The fry clerk" pregnant
then maria getting legal status to stay in the us:usa:
Reply
Old Nov 4, 2008 | 03:44 PM
  #7  
Tark's Avatar
Tark
Senior Member
 
Joined: Jun 2004
Posts: 30,331
Likes: 0
From: Montréal, Canada
Default

hopefully this will leak to other industries like call centers
Reply
Old Nov 4, 2008 | 04:20 PM
  #8  
marvinp8700's Avatar
marvinp8700
if the price is fair
 
Joined: Oct 2008
Posts: 3,332
Likes: 0
From: with craigorz in 5 years
Default

Originally Posted by Tark
hopefully this will leak to other industries like call centers
god i hope so
Reply
Old Nov 4, 2008 | 07:27 PM
  #9  
Black2KGSR's Avatar
Black2KGSR
Senior Member
 
Joined: Mar 2002
Posts: 21,463
Likes: 0
From: Charlotte, NC
Default

Originally Posted by Tark
hopefully this will leak to other industries like call centers
white people moving to India to work in tech support? :thinking:
Reply
Old Nov 4, 2008 | 07:50 PM
  #10  
dubcac's Avatar
dubcac
I
 
Joined: Jan 2001
Posts: 56,525
Likes: 0
From: Westside til I die
Default

I haven't seen it improve yet.
__________________
2015 Ford Mustang GT Fastback - Ingot Silver - 6M - Performance Package - Gibson Catback, JLT CAI, FR 47lb injectors, BAMA E85 tune, Eibach Sportline, BMR wheel hop kit, UPR oil separator, Steeda shifter bushing/bracket
Team B.O.B.® - Ballaz on a Budget
Reply



All times are GMT -8. The time now is 01:42 PM.