MS to drop price of Xbox
SAN JOSE, Calif. (Reuters) - Piper Jaffray on Friday predicted that Microsoft Corp. (MSFT.O: Quote, Profile, Research) would cut the price of its Xbox video game console to $149 next Tuesday, a move which it suggested would spur sales in the short-term.
In a research note, Piper Jaffray analyst Tony Gikas said he expected the price cut to take effect at stores as of Tuesday morning.
"We estimate that Xbox unit sales will increase by (4 to 5 times) during the 6 to 8 weeks following the price cut compared to the 6 to 8 week period prior to the price cut (then fall-off)," Gikas said.
A price cut on both the Xbox and the market-leading PlayStation 2 from Sony Corp. (6758.T: Quote, Profile, Research) has been widely expected, with most game publishers and retailers forecasting the move no later than mid-May, the start of the gaming trade show E3.
"We think the $149 price point is a risky undertaking that will limit unit sales without additional promotions or killer-applications to drive interest," Gikas said. "We doubt a $149 price point will be enough to drive (calendar 2004) hardware unit sales above 2003 levels."
Microsoft executives have consistently declined to talk about pricing on their hardware, including this week at the Game Developers Conference in San Jose, an industry gathering where some had speculated the price move would be announced.
http://www.reuters.com/newsArticle.j...toryID=4674456
In a research note, Piper Jaffray analyst Tony Gikas said he expected the price cut to take effect at stores as of Tuesday morning.
"We estimate that Xbox unit sales will increase by (4 to 5 times) during the 6 to 8 weeks following the price cut compared to the 6 to 8 week period prior to the price cut (then fall-off)," Gikas said.
A price cut on both the Xbox and the market-leading PlayStation 2 from Sony Corp. (6758.T: Quote, Profile, Research) has been widely expected, with most game publishers and retailers forecasting the move no later than mid-May, the start of the gaming trade show E3.
"We think the $149 price point is a risky undertaking that will limit unit sales without additional promotions or killer-applications to drive interest," Gikas said. "We doubt a $149 price point will be enough to drive (calendar 2004) hardware unit sales above 2003 levels."
Microsoft executives have consistently declined to talk about pricing on their hardware, including this week at the Game Developers Conference in San Jose, an industry gathering where some had speculated the price move would be announced.
http://www.reuters.com/newsArticle.j...toryID=4674456
__________________
"I'll keep my money, guns and freedom. You can keep the "Change."
"I'll keep my money, guns and freedom. You can keep the "Change."
Originally Posted by Vampgrrl
My Xbox is broken
And I paid $299 for it.
NOw the question is do I buy another Xbox or let my games sit and try out a PS2...hmm..
And I paid $299 for it.
NOw the question is do I buy another Xbox or let my games sit and try out a PS2...hmm..
im trading in my broken ps2 for 40, buying the xbox when its down to 149, putting a bigger hd in it, and a mod chip..
then im buying ps2 when gta: sa or gt4 comes out.. gt4 got delayed until sept 1st (which means its gonna be delayed again)
then im buying ps2 when gta: sa or gt4 comes out.. gt4 got delayed until sept 1st (which means its gonna be delayed again)
Originally Posted by Vampgrrl
My Xbox is broken
And I paid $299 for it.
NOw the question is do I buy another Xbox or let my games sit and try out a PS2...hmm..
And I paid $299 for it.
NOw the question is do I buy another Xbox or let my games sit and try out a PS2...hmm..
Tell me what's wrong...it's usually an easy fix.Damnit, and I just bought one, too. Oh well, back to playing Adam-X :rick:
Originally Posted by 04 Acura TSX
XBOX sux!:down:
I'd rather just keep playing my PS2 and GC. I will not get an XBUTT even if the price is lowered and they continue to offer two games with it, unless it was free. Then I would consider.
h:
I'd rather just keep playing my PS2 and GC. I will not get an XBUTT even if the price is lowered and they continue to offer two games with it, unless it was free. Then I would consider.
h:Actually, I think I like it better than PS2. But GC is still the best.


