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The racing concept may suck but the technology is top notch. Surviving a roll at 180+ mph and walking out unscathed says a lot about the advances that have been made in racing safety.
Just imagine if Cisco could have a profit margin like the sales of beer, junk food and Jeff Bodine Memorabilla to the imbred rednecks that watch that sport.
We'd have routers that are the size of a Pez despencer and we'd only need one per state!