Honda Related Shirts - Spotlight
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Honda Related Shirts - Spotlight
Honda Related Shirts - Spotlight
Rodrez talks about the new fad regarding Honda related shirts, speed of the internet, supply and demand and much more!Auspicious Beginnings,
Humbled by Miscommunication...
I'm up early on a Friday morning as it's pouring outside and I'm standing in my extremely crowded garage eyeing a mountain of boxes with the intensity of a five-time Tetris champ. The stack of needed, and admittedly, unneeded goods have given me the evil-eye every morning and every evening for the past four days. I try my best to ignore it, as I struggle to settle in to my new location, stay on track with the magazine, and get more than four hours of rest each night. As my café sua da is finally bringing me to my caffeine-enhanced senses, I reach for a massive box labeled "misc" and get things underway. Buried under a ton of DVDs, I find a few t-shirts that I haven't seen in quite some time. Somewhere around 2003, a good friend stepped into the clothing and print industry. With the resources at our fingertips, we came up with a plan to do a few Honda-related shirts on the side. We set out to design a t-shirt line that concentrated more on performance and clean aesthetics, rather than cartoon and child-like designs that had plagued our industry for a good portion of the late '90s and early 2000s. To say our operation was small would be putting it mildly. However, the feedback was incredible and our peers really seemed to like the look and feel of the designs. The shirts were selling well just from simple word-of-mouth advertising and a few threads on a major Honda forum at the time, so we really couldn't complain. Thinking back, I could distinctly recall a few other clothing lines popping up shortly after, and plenty of trash talking to steal as many customers as possible. Beyond that, there was a situation with a forum member threatening to sue us for not receiving his order. He made a thread about it, got his friends to back him up online, and proceeded to bash us without mercy. This was all before he had ever tried contacting us of course. The problem; it had been one week and he hadn't received his order, probably due to the fact that he failed to provide a shipping address or contact phone number. We did in fact email and message him on the forum, to which he later admitted to forgetting his email password, and his pop-up blocker had denied inbound messages. Eventually he apologized and we did get his shirts out after he sent us his address info, but I often wonder how much of an effect that whole ordeal had on our overall sales. Our word against his, and people were picking sides with just a smidgen of info.
Photo Gallery: Honda Related Shirts - Supply And Demand - Honda Tuning Magazine
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Rodrez talks about the new fad regarding Honda related shirts, speed of the internet, supply and demand and much more!Auspicious Beginnings,
Humbled by Miscommunication...
I'm up early on a Friday morning as it's pouring outside and I'm standing in my extremely crowded garage eyeing a mountain of boxes with the intensity of a five-time Tetris champ. The stack of needed, and admittedly, unneeded goods have given me the evil-eye every morning and every evening for the past four days. I try my best to ignore it, as I struggle to settle in to my new location, stay on track with the magazine, and get more than four hours of rest each night. As my café sua da is finally bringing me to my caffeine-enhanced senses, I reach for a massive box labeled "misc" and get things underway. Buried under a ton of DVDs, I find a few t-shirts that I haven't seen in quite some time. Somewhere around 2003, a good friend stepped into the clothing and print industry. With the resources at our fingertips, we came up with a plan to do a few Honda-related shirts on the side. We set out to design a t-shirt line that concentrated more on performance and clean aesthetics, rather than cartoon and child-like designs that had plagued our industry for a good portion of the late '90s and early 2000s. To say our operation was small would be putting it mildly. However, the feedback was incredible and our peers really seemed to like the look and feel of the designs. The shirts were selling well just from simple word-of-mouth advertising and a few threads on a major Honda forum at the time, so we really couldn't complain. Thinking back, I could distinctly recall a few other clothing lines popping up shortly after, and plenty of trash talking to steal as many customers as possible. Beyond that, there was a situation with a forum member threatening to sue us for not receiving his order. He made a thread about it, got his friends to back him up online, and proceeded to bash us without mercy. This was all before he had ever tried contacting us of course. The problem; it had been one week and he hadn't received his order, probably due to the fact that he failed to provide a shipping address or contact phone number. We did in fact email and message him on the forum, to which he later admitted to forgetting his email password, and his pop-up blocker had denied inbound messages. Eventually he apologized and we did get his shirts out after he sent us his address info, but I often wonder how much of an effect that whole ordeal had on our overall sales. Our word against his, and people were picking sides with just a smidgen of info.
Photo Gallery: Honda Related Shirts - Supply And Demand - Honda Tuning Magazine
Read More | Digg It | Add to del.icio.us
More...