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Imports Steal Car Sales From Detroit-Based Builders

Old Aug 6, 2003 | 05:08 AM
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Default Imports Steal Car Sales From Detroit-Based Builders

http://biz.yahoo.com/prnews/030806/dew004_1.html

Wednesday August 6, 7:57 am ET

TROY, Mich., Aug. 6 /PRNewswire/ -- Foreign automakers are giving the struggling Big Three a run for the money in securing US market share. American automotive manufacturers gave up 1.62 percent of their US market share for light vehicles to the combined efforts of Toyota and Honda since the same time last year. This data is part of the JATO US Market Share Index (UMSI) study released today by JATO Dynamics, the world's leading supplier of automotive industry and marketplace information.
Overall sales year to date are 9,727,631, a number that is down 2.24 percent from the same time period last year and a total decline of 7.9 percent since 2000.

"Hopes for rising sales may be realized sooner than anticipated," said Evaristo Garcia, US General Manager of JATO. Despite the decline, Garcia points out that it is losing momentum and slowing down. "There is finally a light at the end of the tunnel."

Leading the UMSI's list of most improved makes is Honda with an increase of 1.10 percent in market share, which translates to an additional 93,814 vehicles over the same seven months last year. The carmaker remains the second largest volume import nameplate in the US with a 7.20 percent share in the market. The biggest import, Toyota, shows a solid increase with a 9.55 percent market share, up 0.52 percent over last year.

Other winners and losers include HUMMER, Hyundai, Infiniti and Volvo showing positive gains, with Buick, Mercury, Mitsubishi, Pontiac, Chevrolet, Chrysler and Volkswagen coming up short.

Despite the impressive performance by the Japanese makes, Ford and Chevrolet remain the biggest players in the game with a combined market share of more than 33.25 percent.

The JATO study also examined sales performance of individual models. The following vehicles incurred some of the most noteworthy changes in the UMSI:

The Dodge Ram Pickup and the Chevy Silverado both recorded significant gains in market share by 0.4 and 0.2 percent respectively.
The Toyota Corolla showed the largest increase from all US vehicle models at a gain of 1.0 percent, resulting in a 2.1% total. This was largely due in part to Toyota's inclusion of the Matrix sales under the Corolla nameplate, a change from their previous reporting method.
Chevrolet Blazer, Buick Century and Mercury Sable all faced sobering declines in sales, as the Blazer fell from 41,434 to 29,328, the Century fell from 58,377 to 25,303 and the Sable fell to 27,083 from 36,203.

Code:
                2Q03 UMSI WINNERS (Based on YTD Share Change)
                                         July 2003     July 2003     YTD Share
                                         YTD Share       Share         Change
    Makes    Honda                         7.20%          7.48%        +1.10%
             Toyota                        9.55%          9.67%        +0.52%
             Infiniti                      0.68%          0.72%        +0.19%
    Models   Chevy Silverado               4.0%           4.8%         +0.2%
             Dodge Ram Pickup              2.6%           2.7%         +0.4%
             Toyota Corolla                2.1%           2.1%         +1.0%


                 2Q03 UMSI LOSERS (Based on YTD Share Change)
                                         July 2003     July 2003     YTD Share
                                         YTD Share       Share         Change
    Makes    Pontiac                       2.72%          2.46%        -0.49%
             Mitsubishi                    1.66%          1.52%        -0.42%
             Buick                         2.03%          1.47%        -0.35%
    Models   Chevrolet Blazer              0.4%           0.3%         -0.5%
             Buick Century                 0.7%           0.7%         -0.3%
             Mercury Sable                 0.4%           0.4%         -0.3%
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Old Aug 6, 2003 | 08:08 AM
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This is shocking! :shocked:
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Old Aug 6, 2003 | 09:00 AM
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Honda had a pretty nice gain there:thumbup:
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Old Aug 6, 2003 | 12:25 PM
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People act as if they are surprised. Import manufacturers have been stealing car sales away from domestics for the last 10 years. And now that even more imports are focusing on light truck, as well as full-sized SUV/truck models, the domsetics will be in even deeper trouble.
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Old Aug 6, 2003 | 09:16 PM
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ten years?? I'd venture to say that japan has been taking market share away from american makes from the last 20 years.
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Old Aug 6, 2003 | 09:48 PM
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Originally posted by zishan
ten years?? I'd venture to say that japan has been taking market share away from american makes from the last 20 years.
I'd say 15, and not just to compromise, but the Japanese weren't exactly a fighting force in the early 1980's.
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Old Aug 7, 2003 | 01:16 PM
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Domestics have been in a downfall since the oilshocks of the 70's, when Japanese makers really gained a significant foothold. However they didn't really start taking over the compact and midsize car markets until the early 90's, and only a few years back made any large gains in trucks and SUVs.
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