Acura Launches All-New Web Site
11-22-2005, 05:08 AM
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Acura Launches All-New Web Site
Acura today unveiled its newest redesigned model: www.acura.com.
On the heels of two straight years of record sales, Acura continues its history of innovation -- both online and off. With over 3 million visitors and more than 50 million page views every month, more people will be evaluating this model change than the entire vehicle lineup combined.
The Acura website reaches nearly nine out of every ten Acura buyers, making the online channel a powerful influencer for the nameplate. This represented an opportunity to transcend typical sites containing basic photography and product specifications. The all-new www.acura.com, instead, creates an engaging, memorable experience that differentiates and strengthens the Acura brand.
Genex, Acura's interactive agency, aggressively took on this challenge, completely re-imagining and repositioning www.acura.com to pique users' imagination and build a personal connection. This begins, of course, with the market-leading Interactive Showroom, the only application in the automotive industry to fully simulate the in-car experience. It offers drivers the opportunity to gain an intimate familiarity with Acura vehicles through the same intuitive and luxurious design found in Acuras on the road.
For first-time visitors looking to get a sense of the Acura brand and its vehicles, www.acura.com features an Interactive Photo Gallery and beautifully rendered model overview panes, which drop elegantly into view with a mouse-over. And for those visitors looking to get specific information in a hurry, the completely redesigned navigation structure allows for quick drill-downs with informative, targeted copy.
Also unique to Acura are all-new "Experience" sites peripheral to www.acura.com -- tailoring each encounter to the personality of the vehicle, and highlighting those features most likely to resonate with specific visitors. User-selectable, these compelling executions add a new dimension of creative entertainment and information.
The result is the leading site in the automotive industry, representing Acura's desire to exceed the ever-heightening demands of its Web users.
Visit the all-new site at www.acura.com.
On the heels of two straight years of record sales, Acura continues its history of innovation -- both online and off. With over 3 million visitors and more than 50 million page views every month, more people will be evaluating this model change than the entire vehicle lineup combined.
The Acura website reaches nearly nine out of every ten Acura buyers, making the online channel a powerful influencer for the nameplate. This represented an opportunity to transcend typical sites containing basic photography and product specifications. The all-new www.acura.com, instead, creates an engaging, memorable experience that differentiates and strengthens the Acura brand.
Genex, Acura's interactive agency, aggressively took on this challenge, completely re-imagining and repositioning www.acura.com to pique users' imagination and build a personal connection. This begins, of course, with the market-leading Interactive Showroom, the only application in the automotive industry to fully simulate the in-car experience. It offers drivers the opportunity to gain an intimate familiarity with Acura vehicles through the same intuitive and luxurious design found in Acuras on the road.
For first-time visitors looking to get a sense of the Acura brand and its vehicles, www.acura.com features an Interactive Photo Gallery and beautifully rendered model overview panes, which drop elegantly into view with a mouse-over. And for those visitors looking to get specific information in a hurry, the completely redesigned navigation structure allows for quick drill-downs with informative, targeted copy.
Also unique to Acura are all-new "Experience" sites peripheral to www.acura.com -- tailoring each encounter to the personality of the vehicle, and highlighting those features most likely to resonate with specific visitors. User-selectable, these compelling executions add a new dimension of creative entertainment and information.
The result is the leading site in the automotive industry, representing Acura's desire to exceed the ever-heightening demands of its Web users.
Visit the all-new site at www.acura.com.
