Audi North America CEO fired over negative Phaeton remark
11-21-2004, 11:42 AM
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The Phaeton is not a good car for the US market, but in Europe, buyers are a lot less brand-conscious. The German brands sold in the US as luxury vehicles are also sold as bread-and-butter sedans in Europe. BMW sells a lot of four-cylinder 520i cars and a lot of six-cylinder 730i cars, not to mention four cylinder 3- and 1-series models.
The brands span a wider range of buyers there, so an uber-VW is not out of the question. If anything, the real folly of the Phaeton is that for almost the same money one can buy a much lighter, faster, and prettier Audi A8 with quattro.
The brands span a wider range of buyers there, so an uber-VW is not out of the question. If anything, the real folly of the Phaeton is that for almost the same money one can buy a much lighter, faster, and prettier Audi A8 with quattro.
11-21-2004, 10:30 PM
#12
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Phaeton is a good car. But it doesn't sell. Period. Would you buy a K-Mart HDTV if it cost as much as a Sony HDTV and arguably has as good a picture as the Sony?
You know what it would be funny? The next Audi boss praise the Phaeton to no end and say it should be in the Audi lineup. I wonder if VW will can him heh.
You know what it would be funny? The next Audi boss praise the Phaeton to no end and say it should be in the Audi lineup. I wonder if VW will can him heh.