Lincoln prepares to offer another pickup
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Senior Member
Joined: Jan 2001
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Lincoln prepares to offer another pickup
will they ever learn?? the blackwood choked, then the aviator choked... :dunno: i see the same fate for this one... although the better looks from the f150 may help it... but i doubt it
Autonews.com
DETROIT -- It's deja vu: Lincoln is preparing to re-enter the pickup market.
Ford Motor Co. is developing a full-sized Lincoln pickup based off the redesigned Ford F-150 Crew Cab.
The four-door Lincoln is expected to go into production in July 2005, according to the product forecasting arm of J.D. Power and Associates.J.D. Power is estimating production at 15,000 to 20,000 units annually.
While much of the sheet metal is expected to be shared with the Crew Cab, the Lincoln pickup's front end will draw styling cues from the Lincoln Navigator SUV.
"We're really pleased with the launch of the F-150," Lincoln Mercury spokeswoman Sara Tatchio says. "We've looked for several years at different options for Lincoln Mercury showrooms, and this is certainly something to consider."
While not confirming that Lincoln will offer the pickup, she says that "for a long time dealers have been interested in a pickup truck."
This will be Lincoln's second attempt to grab incremental sales from a pickup. The Blackwood entered production in 2001 but was killed in August 2002 after only 4,000 units were produced. Production and quality problems were cited, along with the vehicle's limited appeal.
Rather than having a traditional bed, the Blackwood's composite bed was carpeted, illuminated and covered with a tonneau that could not be removed, making the vehicle useless for most pickup use. It also was available only in black and only two-wheel drive was offered. The new Lincoln will be a traditional pickup.
Jeff Schuster, director of product analysis at J.D. Power's Troy, Mich. office, doubts that the Blackwood's failure will hurt Lincoln's new pickup.
The Blackwood "came and went so fast," Schuster says. There was little advertising for the vehicle, he says, and those familiar with the Blackwood probably saw it at an auto show.
Autonews.com
DETROIT -- It's deja vu: Lincoln is preparing to re-enter the pickup market.
Ford Motor Co. is developing a full-sized Lincoln pickup based off the redesigned Ford F-150 Crew Cab.
The four-door Lincoln is expected to go into production in July 2005, according to the product forecasting arm of J.D. Power and Associates.J.D. Power is estimating production at 15,000 to 20,000 units annually.
While much of the sheet metal is expected to be shared with the Crew Cab, the Lincoln pickup's front end will draw styling cues from the Lincoln Navigator SUV.
"We're really pleased with the launch of the F-150," Lincoln Mercury spokeswoman Sara Tatchio says. "We've looked for several years at different options for Lincoln Mercury showrooms, and this is certainly something to consider."
While not confirming that Lincoln will offer the pickup, she says that "for a long time dealers have been interested in a pickup truck."
This will be Lincoln's second attempt to grab incremental sales from a pickup. The Blackwood entered production in 2001 but was killed in August 2002 after only 4,000 units were produced. Production and quality problems were cited, along with the vehicle's limited appeal.
Rather than having a traditional bed, the Blackwood's composite bed was carpeted, illuminated and covered with a tonneau that could not be removed, making the vehicle useless for most pickup use. It also was available only in black and only two-wheel drive was offered. The new Lincoln will be a traditional pickup.
Jeff Schuster, director of product analysis at J.D. Power's Troy, Mich. office, doubts that the Blackwood's failure will hurt Lincoln's new pickup.
The Blackwood "came and went so fast," Schuster says. There was little advertising for the vehicle, he says, and those familiar with the Blackwood probably saw it at an auto show.
AccordPower24
Joined: Jun 2002
Posts: 399
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From: West Virginia
The Blackwood failed because it was RWD only, had a pussie-ass bed, and only came in black. Had Ford addressed these issues, it may not have been so bad (I remember seeing a regular cab pre-production Blackwood with a normal bed in MT or C&D before it came out). This new model should actually sell decently.
BTW... is Lincoln ever going to get a new CAR?
BTW... is Lincoln ever going to get a new CAR?
A little chin music
Joined: Jun 2002
Posts: 2,655
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From: Cleveland, Ohio - Rock 'n Roll capitol of the World
I've said it before, I'll say it again...... Lincoln is going to get left in the dust on the domestic luxury market. Cadillac is looking awesome with the XLR and CTS. Lincoln needs a new CAR is right! Unless, mabe Ford's plan is to make Lincoln their luxury SUV line, and Mercury the luxury car line. I don't know. Ford has their head up their kazzoo and it seems like they don't even care that GM is turing things around pretty quickly.
Senior Member
Joined: Aug 2002
Posts: 1,217
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From: Oceanside, CA
This might be one of the reason why Ford still doesn't have a clue:
http://autoweek.com/cat_content.mv?p..._code=02952706
http://autoweek.com/cat_content.mv?p..._code=02952706
Outsiders go home: Many execs hired from other companies found hostile culture at Ford
