RSX TYPE-R
Introducing the Type R to the US was a marketing tool for the rest of their lineup. The DC2 Type R has already served its purpose in demonstrating that the Integra was a viable performance car. That has carried over to the RSX with great success and since I'm pretty convinced that Honda lost money with every ITR they sold in the States, there's no reason for Honda America to modify and introduce an RSX Type R.
They make really good money selling slow cars that are kind of sporty. I think they are relying on the aftermarket to keep the Honda enthusiast happy. Plus look at all the craze about JDM. I think that if they keep these cars from us that they will sell a ton of Type S's and Si's to people who convert them to USDM Type R's. Its not like people are not buying a Honda because there is no R. Hell no they are buying what Honda has provided and spending thousands of dollers on JDM R components. Just imagine if Honda sold JDM Honda parts. Engine swaps and the aftermarket support is what made Honda what it is today and they are just leaving it the way it has always been because it works so well.
Originally Posted by kabob
I'm pretty convinced that Honda lost money with every ITR they sold in the States.
Here,s web chat transcript I found on the Club RSX site. I guess this could be seen as a hint that maybe the Type R wasn't a big revenue builder. My thought is one should "throw the customer a bone occasionally." After all, most Honda customers are previous and future Honda owners. I bet a good number of our Type R owners have a Honda as a second car. The younger owners probably will migrate into RL's or NSX's as their income matches their upward mobility. Does the attitude below seems a bit arrogant to you?
6/7/2001 Chat Transcript
Thanks for joining us!
Our guests this evening are
Motor Trend Magazine's Executive Editor,
Charles Schifsky and
Sr. Feature Editor, John Kiewicz
Along with Acura Product Planner, Jay Joseph.
Lets get started!
ASKAcura: KavMan-guest says: We want the RSX Type R here!! Not the Type S, there's already a petition with around 800 signatures from diehard Type R fans, So when will we get the new Type R in America???
Jay_Joseph: We never comment of future product plans until we're ready to talk, and I appreciate the petition, but we do have to run a business and unfortunately it's not a Democracy.
6/7/2001 Chat Transcript
Thanks for joining us!
Our guests this evening are
Motor Trend Magazine's Executive Editor,
Charles Schifsky and
Sr. Feature Editor, John Kiewicz
Along with Acura Product Planner, Jay Joseph.
Lets get started!
ASKAcura: KavMan-guest says: We want the RSX Type R here!! Not the Type S, there's already a petition with around 800 signatures from diehard Type R fans, So when will we get the new Type R in America???
Jay_Joseph: We never comment of future product plans until we're ready to talk, and I appreciate the petition, but we do have to run a business and unfortunately it's not a Democracy.



why do they have all the fun??