Penny pinchers: Chevy Aveo billboard speaks to the frugal
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Apathy Kills
Joined: Nov 2002
Posts: 60,714
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From: The Left Lane
Penny pinchers: Chevy Aveo billboard speaks to the frugal
Filed under: Economy, Etc., Marketing/Advertising, Chevrolet
We might have suspected it'd eventually come to this. Chevy has started paying people to pay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of the public and illustrate the 769,500 pence price of the car, but it didn't stand a chance against the prying fingers of passersby. In a mere 30 minutes, human vultures had picked the billboard clean of currency. Perhaps it's some kind of sad commentary on the nature of society, though it's kind of amusing to think that you could dig around for pocket change, and with a little determination, go buy an Aveo.
[Source: Carscoop]
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We might have suspected it'd eventually come to this. Chevy has started paying people to pay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of the public and illustrate the 769,500 pence price of the car, but it didn't stand a chance against the prying fingers of passersby. In a mere 30 minutes, human vultures had picked the billboard clean of currency. Perhaps it's some kind of sad commentary on the nature of society, though it's kind of amusing to think that you could dig around for pocket change, and with a little determination, go buy an Aveo.
[Source: Carscoop]
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I missed Sean
Joined: Aug 2004
Posts: 11,285
Likes: 1
From: Fairfield/Bridgeport CT
I could think of worse ways they could have wasted the advertising budget :dunno:
The car is too cheap though- I know people who do cheap, and a lot of them aren't even that cheap. The market looking for cars at that price are looking mostly at used cars, it just doesn't pay- and I can't imagine that the profitability of the Aveo is that great either.
The car is too cheap though- I know people who do cheap, and a lot of them aren't even that cheap. The market looking for cars at that price are looking mostly at used cars, it just doesn't pay- and I can't imagine that the profitability of the Aveo is that great either.
