Nelson

Ford CEO Jim Farley was a champion of the idea of creating sub-brands around iconic Blue Oval nameplates, starting with Mustang and Bronco. With those models’ early success seeing their names spread beyond their core original Mustang and Bronco models, Farley thinks there is room to expand the concept to more nameplates. “We have so […]

The post Success of Mustang and Bronco Sub-Brands Means More Spin-Offs to Come appeared first on MotorTrend.



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