Automakers obsess over millennials. New entry-level offerings focus on the perceived needs of those young adults, and ad campaigns seek ways to lure those buyers specifically. Auto journalists, too, have been writing for years about Gen Y and the future of the auto industry. But as valuable as millennials and their wallets are, winning the […]
The post Move Over, Millennials: Charity Aims to Create New Generation of Car Enthusiasts appeared first on Motor Trend.


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