Acura has kicked off a multi-city cross-country tour called "Driven by Passion" to showcase the automaker's new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will occur alongside local cultural events in busy city-center locations while supporting local organizations and philanthropic causes along the way.
The tour began at the Palm Springs Fine Art Fair earlier this winter, and will make stops at cultural events around the country. Acura's "Driven by Passion" events will offer guests an immersive ride & drive opportunity – the chance to take a personalized test drive of the all-new Acura RLX. The tour will culminate this spring in Chicago. (Full tour schedule is listed at http://www.acura.com/Engagements)
The "Driven by Passion" tour is open to the public, and events in each designated city are intended to draw the attention of passersby. Guests in attendance will have access to Acura product specialists, receive information on Acura products and learn about the local and regional organizations supported in conjunction with the tour. Organizations supported by the "Driven by Passion" tour have been selected to reflect cultural passion points of each tour stop, embodying the luxury, prestige and excitement of the Acura brand. ****

The all-new 2014 RLX is Acura's flagship luxury sedan and features signature Acura technologies, including an all-new 310

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