Yeah it is really expensive. Although $70 is probably about $20 too much. I'd say the average price for one of the new "chip" keys is about $50. I would recomend finding another Honda dealer in your area. If there are no other dealers, I'd say your best bet is to find another dealer the next time you go on a road trip and just drop in. It only takes about 5 minutes for them to program and cut a new key.