Alrighty then. I seem to have opened a heated debate, which I didn't want to do. I guess I'm tired of the thug, gangster, and asshole attitude most of the younger NBA players have. Lebron seems to be different, and I hope he holds true over time. He seems to be a throwback to the days when players listened to their coaches, played more to win than for the money, and embrace the city they play for. You don't hear James talk about himself...... he's always talking about improving his team, getting more wins, and making his teamates better. That's the way I was raised when I played in high school, and if he can inspire the NBA to return to that attitude, I think you'd see higher ratings for the games (just so you know, the National Dog Competition on Animal Planet network beat the NBA playoffs in ratings) and more of the small cities (like Cleveland) interrested again.