Have you heard of Mitsu's latest greatest incentive?

If you test drive one of thier cars first, and end up buying another brand, they'll give you $100! Sounds like a great new way to lose money. If i was in the market for a new car I'd be glad to test drive a Mitsu, knowing full well that i would go down the street and buy a honda, and pick up my $100 on the way home.