it can be fixed. i took my car to auto zone about 2 months ago to get a screw removed and the bastards ****ed up my wheel in the process. they took it to a repair shop to have the gouges fixed and the whole wheel repainted. they do not have to repaint all of them though, they did an awesome job to match the color. it is a bit pricey though, they paid a little over $100 to get it fixed, i think $120. for a little more i could have got a brand new rim, but i couldnt find one so i guess this was the next best thing. anyways, good luck.