I don't think Kia will bring the car to the US market with a base price of over 30k. And even at the base price I'm sure it will come standard with all the goodies listed above. Personally I applaud them trying to move upmarket with this car. It shows that they're willing to take risks and learn. Who knows, in 10 years they might (emphasis on might) produce the next Accord or even a sporty model like the Prelude. The point is, stop clowning on them for trying to improve.