The Korean's attempts at luxury cars (this and XG300/XG350) all seem to have interiors that are up to current market standards, but exteriors that seem to be already dated when new. It's as though they're going for the 1993 market. The Tiburon looks great (inside and out), the Elantra is unique and I think good looking, and the Optima (before the 2003 refresh) and Sorento are good looking. They know how to make good looking cars, but it seems like they don't want to risk it in the luxury sector, and that's their biggest problem.