For most automotive designers, taking their CEO through a design review can be a fraught process. The auto industry is mostly run by accountants and engineers, number crunchers who rely on systems and processes to produce something that sells on emotion. Polestar design director Max Missoni has a slightly different challenge, however: His boss, Polestar […]
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Interview: Polestar Design Director Max Missoni on the Future Look of Volvo’s Premium Electric Brand appeared first on
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