Cadillac is embracing a new naming scheme that embraces marks ending in “-iq.” The first model to don such a moniker is the forthcoming Lyriq electric crossover SUV. The American luxury brand will maintain the “-iq” momentum with the Celestiq—an electric flagship sedan concept that previews a production model bearing the same name. While General […]
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Cadillac’s Push for New Naming System May Be an “-IQ” Test for Buyers appeared first on
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