Okay, a quick trip over to Edmund's reveals...

3.2 CL S-Type Manual wo/Navigation

MSRP - $30,550
Invoice - $28,159
TMV (their take on 'market' value) - 28,140

These numbers don't include destination.

In comparion, the Accord 6x6 coupe wo/Navigation:

MSRP - $25,900
Invoice - $23,305
TMV - $24,645 (How they get this for a car that's not available yet, I have no idea)