I'm doing mine tomorrow. Got the pads (front and rear) for around $60 cdn. ($40 USF. - Raybestos). Got the rotors (front and rear) for $300 cdn. ($190 USF - Raybestos). I work for a N/A parts mfr. so I get a 'little' discount at a local parts shop.
I've done brake work before, so I'm going to try this myself. This is from a Prelude site, but I'm assuming the Integra is similar (no I don't have a Helms yet):
http://www.ntpog.org/mods/fourth-brakes/index.shtml
I'm renting the special tool from Partsource (but I'd imagine NAPA or Pep Boys, etc... would have it).
Instructions on 'where to put the goop' is on the bottle. I believe it's only on (the metal side of) the inboard pad.
During this process I'm not opening any brake lines so I don't think bleeding is necessary.