Anyone who pays anything over sticker is an idiot. MSRP has enough profit built in to it for the dealer and the mfg. to be happy. Anything more is pure dealer profit only. They've already paid for the car, so whatever they make on top of what the MSRP is goes directly into the shnook's pockets. There's only one car on the planet I might be willing to pay over sticker for, and that would be a Lamborghini Murcielago. For the only reason that it's one of the the few cars that will appreciate the second you drive it off the lot. And it's the only car I would trade my girlfriend for.