I figured it would be in the 30k range, but not in the 40s. That thing will cost more than my MDX did. Cars seem to be getting more and more expensive. My wife wants a Jetta and the prices are amazing, a GLX VR6 is like 24k. I don't think the VW name is worth as much as VW wants people to pay for it.
Also, that article was stolen from auto.com