I told Chris this. But my next car was going to be either a TL-S or an IS300 for different reasons. TL-S was a better value and had more room, but the IS300 was a much more fun car to drive. But if I can afford more than $40k, I'll take a 330ci over both of them.
I think maybe this TSX might bump the IS300 off my very possible next car list. I have to test drive it first.