the driver in the basslink is made just for the basslink... the reference, kappa and perfect lines have nothing to do with the basslink.
With the basslink, I wouldnt nessecarily count on people around the car hearing it too well... maybe a little. The basslink is designed to add low end punch to virtually any stereo. It is acceptable for any kind of music, but if you want bass that will rattle the whole car, its not for you.
The ease of install makes it very appealing to DIYers. No need to remove the factory deck or anything.
I really think its pretty impressive for its tiny size... but like I said... dont count on impressing people a block away.
They include a remote wired bass control.