I guess they did a lil more than 110% considering their competition has the following spec:

F150 (exclude the Lighting):
231 @ 4750 RPM
293 lb/ft.
8000 lb towing

Lighting model (F150):
380 @ 4750 RPM
450 lb/ft.
5000 lb towing

Silverado 1500 (excluding the SS AWD model):
285 @ 5200 RPM
325 lb/ft.
8800 lb towing

SS AWD:
345 @ 5200 RPM
380 lb/ft.
7500 lb towing

Dodge Ram 1500:
240 @ 4800 RPM
300 lb/ft.
7800 lb towing

GMC Sierra 1500:
285 @ 5200 RPM
325 lb/ft.
8700 lb towing

Tundra:
245 @ 4800 RPM
315 lb/ft.
7000 lb towing

It'll be interesting see how well the Titan will sell. Considering alot of people who buy trucks didn't think the Tundra can compete since the towing, the bed size, and the power rating is not up to par.