toyota is huge b/c it has a saturated lineup (they can't create any new mass market vehicles)...the most of any import mfgr in the US

Honda on the other hand has several new segments they haven't even touched but still outsells toyota on several models normally (rsx, civic, last years accord, crv, odyssey and now the pilot and mdx are fast approaching its toyota made targets of the highlander and rx300)

honda still has several models they don't offer but they are growing consistently over the years at a faster pace than toyota...the fit is the best selling car in japan (1st to dethrone the corolla in 30 years), honda's european operations have always done poorly but this year they will post its first profit in almost a decade with 3 times more sales than last year...honda stock is a very very attractive purchase at ~$18 (all auto mfgrs are down b/c of the poor big 3 sales)